11 November 2005

A coffee snob speaks

I have to say, when McDonald's decides to do a little marketing, they really do it. In New England, they're carpet-promoting their new, politically correct, organic, gourmet, $1.29-for-a-small-cup coffee. For two weeks, they're giving it away to anyone who'll take it. But what sealed the deal with me is that they're getting the coffee from Green Mountain.

So I tried some. It's kind of amazing. It's as though they were afraid that actually selling good coffee would turn off loyal McDonald's-coffee drinkers. The new custom blend is like a gourmet version of the bitter, acrid coffee they sold before. It's an achievement of some sort, in that I wouldn't have thought it possible. Blechh.

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